A buyer’s advocate, also known as a buyer’s agent, is a licensed real estate professional engaged by a prospective homebuyer or investor to identify, evaluate and negotiate the purchase of a property on behalf of the buyer. They do not work with any selling agent or real estate agency. A buyer’s advocate will always independently represent the best interests of the buyer in a real estate transaction. It’s very easy to misunderstand the selling agent’s role and which side their representing, especially when they’re being charming and nice in their dealings with a buyer. But, remember the selling agent is always on the side of the seller!
Think about it this way: If you’re being sued, would you hire the same lawyer to represent you as the person who’s suing you? Absolutely not! Why? Doing so, only diminishes or weakens your bargaining power or negotiation position! Put simply, it would make it far too easy for the opposing side to out-manoeuvre or out-smart you, due to knowing your entire game-plan! That’s why you should seriously consider hiring an independent buyer’s advocate when purchasing a property, as it avoids any potential conflicts of interests! Because, an independent buyer’s advocate acting on your behalf would protect, support and due diligently fight for your best interests and rights at all times! And, ultimately, ensuring you save significant amounts of time and money, and make the entire buying process easier, simpler and less stressful for you!
A good buyer’s advocate will always independently represent the best interests of the buyer in an objective, unbiased and fully transparent manner, while at the same time assisting them during every step of the property buying process.
Essentially, the role of an independent buyer’s advocate is to:
- Find and identify the most suitable and best available properties in the market according to the buyer’s requirements, needs and property goals.
- Evaluate and shortlist properties for buyer’s consideration and help select which property is the most appropriate based on the buyer’s criteria.
- Undertake comprehensive property due diligence on the buyer’s selected property highlighting its strengths and weaknesses independently and objectively.
- Negotiate the lowest possible purchase price with the best terms and conditions on behalf of the buyer.
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